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Strategy: Why Renault failed in China

The short answer? No Duster. I wrote a first version of this article in French for the professional website Autoactu.com. On April 14, Renault announced a strategic reorganisation of its Chinese operations that implies the future of the brand on this market would rest of the frail shoulders of the City…

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Why Volkswagen is losing foot in China (Part 2/3)

Volkswagen suffers from an over-reliance on its sedan lineup. See also: Why Volkswagen is losing foot in China (Part 1/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded). In Part 1 of this Strategy series we studied…

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